9/17/2011

ANN SOFIE BACK ATELJE//

Such serious girl crush material: Inasumuch as she's the creative director of Cheap Monday, Ann-Sofie Back doesn't need to prove that she can design wearable clothes. Her label Ann-Sofie Back Atelje, which she shows in tandem with her diffusion brand, Back, provides her a platform to experiment and make pieces that are distinctive and unconventional. With her latest Atelje collection, Back took an interesting tack on that, exploring the Scandinavian concept of jantelagen, which defines a whole set of cultural values around the suppression of individuality. (via style.com)


xx ab

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